Fiona~lily & Stella

Hi y’all my name is Fiona Lily and this is Stella our new addition to the family. Below is just a little about how this brand came to be...

I wanted to bring something positive to the fashion world, but sticking true to my beliefs, by sourcing end of line clothing or ever so slightly faulty stock runs that would otherwise end up in landfill and plaster them in bright bold colors, to make people smile... 

Each quote I’ve used for our first line has many positive meanings behind them leaving it totally up to the customer as to how they want to inturprit them.. 

All our screening is done locally supporting other small local businesses as much as possible. 

I hope you love the collection as much as I have creating it and bringing it to life...



New Crewnecks + tees dropped this month, YOU GOT THIS BABE & BE POSITIVE as seen here in part of this months newsletter, modeled + shot by myself! My latest drop sold out in 20 minutes + completely shocked me, so massive thanks to all that ordered + my apologies if you missed out this time round but fear not I am working super hard to restock ASAP, but please also remember this is a slow fashion brand, all items are hand printed with love but also taking some time. In a world where we have got so used to having things within an instant this is also the beauty to this little brand.  

If you haven’t subscribed to my newsletter yet do!

Let’s be friends, I promise it’s worth it, it’s like having a pen pal where I get to tell you all the exciting things happening each month here at ATFL, plus you will be the first to know of the next drop, restock & you’ll get your own secret discount code! 

Stay safe, stay home, & stay positive, 

Fiona Lily 



I love my ATFL Crewneck it always puts a smile on my face. The jumper is so cozy!

Alice Maher

Cannot recommend enough such a unique and positive brand. The Crewnecks are so comfy and soft.

Claire Carron

I ordered the Be Kind gold it has a real oversized fit which I love and is gorgeous quality.

Elaine Moriarty

A blast of comfy fun! Fiona is lovely to deal with and her clothes are just perfect.

Shelly Bells

Beautiful jumper, so soft and packaged in recyclable materials! Sweet note inside! 

Jazz Moon

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