Hey there bbes,

My name is Fiona Lily, I am a clothing designer from Dublin, now living in Co. Donegal. When I say I love what I do - holy moly, that could possibly be an understatement!

Drawing and creating was my passion as a kid, which became very useful when starting my career in the fashion industry. Working for over a 12 years as visual merchandiser & Manager for fast fashion high street brands I saw a lot of behind the scenes a truly heartbreaking side of this industry, which really got to me, and saw me resign from my VM position and work within the vintage sector for another four years before deciding to research for ATFL - my very own ethical clothing brand, my dream!

I took the leap to fully chase my clothing brand dreams last March 2019 after Covid forced me to close my zero waste cafe - Simply Green.

My love for what I get to do everyday is unexplainable and what makes it even more magical is you guys out there - this incredible community of souls - now my friends, that have come from this brand with each one of you helping me break the stigma around mental health and environmental issues by giving my clothing a second chance at life and hopefully it giving you a happy life one by spreading their colourful positive message.

My day to day ATFL work varies daily, running this little brand myself from home can be at times overwhelming, but I couldn’t be more grateful for where I’ve grown this small business too in such a short amount of time, but without all you guys continued support this now community/family wouldn’t be what it is today. So thank you from the bottom of my heart for helping me live my dream.